{"id":632,"date":"2026-08-24T16:05:35","date_gmt":"2026-08-24T16:05:35","guid":{"rendered":"https:\/\/freshexperience.es\/?page_id=632"},"modified":"2026-09-25T11:35:59","modified_gmt":"2026-09-25T11:35:59","slug":"como-trabajamos","status":"publish","type":"page","link":"https:\/\/freshexperience.es\/en\/como-trabajamos\/","title":{"rendered":"How We Work"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

HOW WE WORK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

FRESH EXPERIENCE METHOD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00a0<\/p>

Un m\u00e9todo claro. <\/span>Un objetivo real: implantar tu marca y hacerla crecer en Canarias.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

From Opportunity to Actual Implementation<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t\"\"\/\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

1. Market Analysis and Fit<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Before taking any commercial action, we conduct an in-depth analysis of the brand: product, category, positioning, formats, prices, margins, shelf life, logistics, and competition.

Our goal is to determine your real potential in the Canary Islands market<\/strong>, identify potential barriers, and determine which channels, operators, and implementation models offer the greatest chance of success.

It's not just about introducing a product; it's about finding the the best approach for each brand<\/strong>.<\/p>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

2. Presentation to the channel and commercial validation<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Once the positioning has been defined, we present the brand to the operators we consider most suitable within the retail, hospitality, food service, and convenience channels.

We coordinate contact with buyers, sales presentations, sample delivery and follow-up, meetings, and all the information needed to ensure the project is properly evaluated.

This phase allows us to get direct feedback from the market and verify that there is genuine commercial interest before moving forward with implementation<\/strong>.<\/p>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t\"\"\/\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

3. Business Strategy and Negotiation<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Once we have confirmed market interest, we work with the brand to define the conditions necessary to develop a competitive and sustainable business proposal.

We address issues such as pricing structure, margins, commercial terms, initial product assortment, launch promotions, logistics, minimum order quantities, and distribution model.

In addition, we participate in negotiations with networks and operators to secure a balanced deal for both the brand and the customer and to lay the groundwork for a long-standing business relationship<\/strong>.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

4. Point-of-Sale Implementation<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Getting a new customer or that first order is just the beginning.

We coordinate the brand's launch and monitor its actual implementation in the market: product availability, product assortment, shelf presence, inventory levels, issues, and sales execution.

We visit retail locations and stay in touch with buyers, distributors, and store managers to identify potential issues and take prompt action.

Our goal is to ensure that the brand not only gains a foothold, but also work in the field and effectively build a presence<\/strong>.<\/p>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

5. Scaling and Growth<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Once the brand has been established, we analyze its progress and look for new avenues for growth.

The information we gather from buyers, distributors, and retail outlets allows us to identify opportunities to expand our product lineup, add new stores, enter other retail chains, develop new distribution channels, or expand our presence to other islands.

We are working to transform an initial implementation into a a strong, progressive, and sustainable presence in the Canary Islands<\/strong>, always tailoring the pace of growth to the specific circumstances of each brand.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n
\n
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Every brand needs its own roadmap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

Trabajamos proyectos adaptados al canal, al producto y al ritmo de implantaci\u00f3n que cada marca necesita.<\/p>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLet's talk about your brand <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

C\u00d3MO TRABAJAMOS M\u00c9TODO FRESH EXPERIENCE \u00a0 Un m\u00e9todo claro. Un objetivo real: implantar tu marca y hacerla crecer en Canarias. De la oportunidad a una implantaci\u00f3n real 1. An\u00e1lisis y encaje de mercado Antes de iniciar cualquier acci\u00f3n comercial, analizamos la marca en profundidad: producto, categor\u00eda, posicionamiento, formatos, precios, m\u00e1rgenes, vida \u00fatil, log\u00edstica y competencia. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-632","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/pages\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":59,"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/pages\/632\/revisions"}],"predecessor-version":[{"id":1725,"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/pages\/632\/revisions\/1725"}],"wp:attachment":[{"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/media?parent=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}