{"id":718,"date":"2026-08-25T07:59:33","date_gmt":"2026-08-25T07:59:33","guid":{"rendered":"https:\/\/freshexperience.es\/?page_id=718"},"modified":"2026-09-09T12:18:09","modified_gmt":"2026-09-09T12:18:09","slug":"mercado-canario","status":"publish","type":"page","link":"https:\/\/freshexperience.es\/en\/mercado-canario\/","title":{"rendered":"Canarian Market"},"content":{"rendered":"
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CANARY ISLANDS MARKET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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THE CANARY ISLANDS ARE NOT JUST ANOTHER MARKET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/p>

Eight islands, regional operators, in-house logistics, a strong tourism sector, and specific consumer habits make it necessary to adopt a business approach tailored to the region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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A market with its own rules<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Entering the Canary Islands market requires taking into account factors that shape the business strategy from the very beginning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Island fragmentation<\/h3>

Each island has different business dynamics, operators, and priorities.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Regional networks<\/h3>

Local groups play a decisive role in food distribution.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Specialized Logistics<\/h3>

Distance, inter-island logistics, and shelf life shape our strategy. We specialize in ready-to-eat, fresh, refrigerated, and short-shelf-life products.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Tourism as a Driver of Consumption <\/h3>

It boosts demand and fosters new consumer habits throughout the year.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Channel Diversity<\/h3>

Retail, hospitality, food service, travel, and convenience each require different approaches.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Tax Considerations<\/h3>

The pricing structure and operations must be adapted to the Canary Islands' regulatory framework.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Canary Islands in Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A region with its own identity and a dynamic market that continues to grow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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8<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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islands<\/h3>

A diverse and fragmented region.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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+ 15<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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regional networks<\/h3>

With strong grassroots reach and local knowledge.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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+ 1.100<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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retail locations<\/h3>

A broad and diverse network that expands the opportunities for implementation.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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+ 18M<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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annual visitors<\/h3>

That drive consumption and seasonality.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A particularly attractive market for new product categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/p>

The Canary Islands are an ideal setting for initiatives that offer value, convenience, and a unique selling point.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Convenience<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Ready to Eat<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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V-range<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Grab & Go<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Healthy<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Premium<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Gastronomic Innovation<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Getting to Know the Canary Islands Changes the Way You Experience the Canary Islands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

We develop viable, competitive strategies tailored to the commercial, logistical, and regional realities of the archipelago.<\/p>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLet's analyze your brand<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n
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Canarian retailers we work with<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We partner with leading regional chains and groups to develop, launch, and grow brands in the Canary Islands market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\"bola\u00f1os\"<\/div><\/a><\/div><\/div>
\"cashdiplo\"<\/div><\/a><\/div><\/div>
\"chacon\"<\/div><\/a><\/div><\/div>
\"dialprix\"<\/div><\/a><\/div><\/div>
\"spar<\/div><\/a><\/div><\/div>
\"gordillo\"<\/div><\/a><\/div><\/div>
\"spar<\/div><\/a><\/div><\/div>
\"hiperdino\"<\/div><\/a><\/div><\/div>
\"jesuman\"<\/div><\/a><\/div><\/div>
\"unide\"<\/div><\/a><\/div><\/div>
\"superdiplo\"<\/div><\/a><\/div><\/div>
\"barreto\"<\/div><\/a><\/div><\/div>
\"padilla\"<\/div><\/a><\/div><\/div>
\"cencosu\"<\/div><\/a><\/div><\/div>
\"corte<\/div><\/a><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

MERCADO CANARIO CANARIAS NO ES UN MERCADO M\u00c1S \u00a0 Ocho islas, operadores regionales, log\u00edstica propia, fuerte peso del turismo y h\u00e1bitos de consumo espec\u00edficos hacen necesario un enfoque comercial adaptado al territorio. Un mercado con reglas propias Entrar en Canarias exige tener en cuenta variables que condicionan la estrategia comercial desde el inicio. Fragmentaci\u00f3n insular […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-718","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/pages\/718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/comments?post=718"}],"version-history":[{"count":107,"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/pages\/718\/revisions"}],"predecessor-version":[{"id":1726,"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/pages\/718\/revisions\/1726"}],"wp:attachment":[{"href":"https:\/\/freshexperience.es\/en\/wp-json\/wp\/v2\/media?parent=718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}