We make it easier for you to set up your business in the Canary Islands
The Canary Islands aren't just another market
Eight islands, regional operators, specific logistics, and unique consumer habits make the Canary Islands a market that requires its own strategy
The Canary Islands do not function as a single, homogeneous market. Each island has its own commercial structure, operators, logistics routes, and consumer dynamics. Implementation must be planned based on specific regions, priorities, and actual service capacity.
Una parte muy relevante de la distribución alimentaria está en manos de grupos y cadenas con fuerte implantación local. Conocer quién decide, cómo compra y qué categorías prioriza, es fundamental para construir una entrada eficaz.
Distance, maritime transport, inter-island distribution, and especially the requirements of refrigerated products or those with a limited shelf life make it essential to carefully design the logistics model before launching a brand.
Tourism increases the consumer population and creates specific food-related needs: convenience, ready-to-eat options, single-serving portions, international products, healthy options, and offerings tailored to visitors.
Lifestyle, tourism, and mobility present an opportunity for categories such as Ready-to-Eat, Grab & Go, premium ready-to-eat products, healthy snacks, prepared meals, and quick-service solutions.
Retail, hospitality, hotels, gas stations, travel, foodservice, and other convenience formats may require different strategies, product assortments, and commercial terms.
The Canary Islands have their own tax system and distinct administrative characteristics.
The pricing structure, launch costs, and business operations must be considered from the outset to ensure that the project is competitive and sustainable.
Your sales team in the Canary Islands
We combine experiencia, knowledge in-depth understanding of the market and a new generation aimed at identifying opportunities and accelerating their development
Fresh Experience acts as your brand's sales arm in the Canary Islands, working directly with large distributors, retailers, buyers, and points of sale to expand its market presence without having to set up its own infrastructure on the islands.
We provide a in-depth knowledge of the purchasing and consumption habits of both residents and visitors, and how both profiles influence demand, categories, formats, and business opportunities in the Canary Islands.
That knowledge of the market allows us to identify which proposals have the greatest potential, how they should be positioned, which channels are best suited for them, and what their implementation strategy should be.
When the fragmentation and atomization of the archipelago so require, We select and coordinate the most suitable logistics providers to ensure efficient coverage between islands.
This is how we bring your brand to the Canary Islands market
We combine strategy, market expansion, and commercial implementation into a single, results-oriented approach.

1. We analyze the opportunity
Estudiamos producto, categoría y la evolución de los hábitos de consumo en Canarias para definir el mejor enfoque.

2. We design the strategy
We define distribution channels, product assortment, positioning, and commercial terms tailored to the Canary Islands market.

3. We open the market
We introduce the brand to retail chains, buyers, and, when appropriate, suitable distributors to expand our reach.

4. We implement and develop
We focus on the 3 Ps—Product, Price, and Promotion—and conduct actual monitoring at the point of sale.
Brand extension arm
We serve as your business operations arm in the Canary Islands.
Market Knowledge
We know what residents and tourists consume on each channel.
Access to large-scale distribution and retail
We work with regional chains, retailers, and direct-to-consumer outlets.
Results-oriented
We seek real implementation, rotation, and sustainable growth
We're looking for the categories that are transforming the food industry
We work with disruptive brands that offer a unique value proposition, are capable of anticipating new consumption trends, and bring real value to the market. Specialists in categories where implementation is more demanding: premium products, fresh foods, refrigerated foods, and products with a short shelf life.

Convenience
Practical, agile solutions tailored to new consumer trends.

Ready to Eat
Ready-to-eat products that cater to increasingly dynamic lifestyles.

Grab & Go
Products designed for immediate consumption, where the format, portability, and functional, innovative packaging are an essential part of the experience.

Healthy
Products designed to meet the latest trends in wellness, nutrition, and clean label, featuring simpler and more transparent formulations.

V-range
High-quality culinary solutions offering maximum convenience, including uncooked products whenever the category and technology allow.

Culinary Innovation
New formats, ingredients, processes, and experiences that stand out and create value in the market.






