HOW WE WORK
FRESH EXPERIENCE METHOD
Un método claro. Un objetivo real: implantar tu marca y hacerla crecer en Canarias.
From Opportunity to Actual Implementation
1. Market Analysis and Fit
Before taking any commercial action, we conduct an in-depth analysis of the brand: product, category, positioning, formats, prices, margins, shelf life, logistics, and competition.
Our goal is to determine your real potential in the Canary Islands market, identify potential barriers, and determine which channels, operators, and implementation models offer the greatest chance of success.
It's not just about introducing a product; it's about finding the the best approach for each brand.
2. Presentation to the channel and commercial validation
Once the positioning has been defined, we present the brand to the operators we consider most suitable within the retail, hospitality, food service, and convenience channels.
We coordinate contact with buyers, sales presentations, sample delivery and follow-up, meetings, and all the information needed to ensure the project is properly evaluated.
This phase allows us to get direct feedback from the market and verify that there is genuine commercial interest before moving forward with implementation.
3. Business Strategy and Negotiation
Once we have confirmed market interest, we work with the brand to define the conditions necessary to develop a competitive and sustainable business proposal.
We address issues such as pricing structure, margins, commercial terms, initial product assortment, launch promotions, logistics, minimum order quantities, and distribution model.
In addition, we participate in negotiations with networks and operators to secure a balanced deal for both the brand and the customer and to lay the groundwork for a long-standing business relationship.
4. Point-of-Sale Implementation
Getting a new customer or that first order is just the beginning.
We coordinate the brand's launch and monitor its actual implementation in the market: product availability, product assortment, shelf presence, inventory levels, issues, and sales execution.
We visit retail locations and stay in touch with buyers, distributors, and store managers to identify potential issues and take prompt action.
Our goal is to ensure that the brand not only gains a foothold, but also work in the field and effectively build a presence.
5. Scaling and Growth
Once the brand has been established, we analyze its progress and look for new avenues for growth.
The information we gather from buyers, distributors, and retail outlets allows us to identify opportunities to expand our product lineup, add new stores, enter other retail chains, develop new distribution channels, or expand our presence to other islands.
We are working to transform an initial implementation into a a strong, progressive, and sustainable presence in the Canary Islands, always tailoring the pace of growth to the specific circumstances of each brand.
Every brand needs its own roadmap
Trabajamos proyectos adaptados al canal, al producto y al ritmo de implantación que cada marca necesita.
